Wells Fargo >> Why I Work
Role. Art Director
Agency. BBDO SF
Client. Wells Fargo
Created. 2016
A brief about work.
A campaign about life.
To kick off Wells Fargo's 2015 brand campaign, we hit the road to find out what drives people to do the work they do.
We found a well rounded group of candidates that spoke to us personally, slapped together a small crew and hit the road to meet America's workforce.
We set out to learn a little more about work. . . . we wound up finding out a lot more about life.
And then. . .
We sent solo photographers out on their own journeys.
They travelled America talking to ordinary people about well. . . . ordinary things. They chatted about their mornings, their days, their lives, and how their identities at work related to who they were in their lives.
Credits >>
BBDO Art Director: Kyle Watson
BBDO Creative Director: Alex Stainton
BBDO ECD: Matt Miller
Avocados and Coconuts Director: Brandon Loper
Avocados and Coconuts Editor: Cooper Kenward
Avocados and Coconuts EP: Dalia Burde
Avocados and Coconuts Producer: Heron Calisch Dolen
Animation Studio: Oddfellows