Sports Illustrated >> Sportsbook
Role. Creative Director
Agency. Godfrey Dadich and Partners
Tools. Adobe Suite
Created. 2023
The ask.
We were tasked to create an accessible re-design of the Sports Illustrated Sportsbook brand. We aimed to blend nostalgic moments from the iconic editorial powerhouse with an evolved design system that is flexible for daily use.
Credits >>
Creative Director: Kyle Watson
Storyboards + Styleframes: Kyle Watson + Kelly Bernard
Animator: Cisco Torres