Google Cloud >> Groove Around the Globe
Role. Creative Director. Lead Designer
Agency. Jack Morton
Client. Google Cloud
Created. 2021
Progress isn’t a formula, it’s a process.
In times of deep covid, Google Cloud wanted to unite their design teams around the globe with something universal - music. The result was a 24-hour virtual festival that chased the sun over the horizon and across various musical frontiers.
A common language.
While not all instruments in this world are global, percussion is something that all cultures utilize in their music. Vibrations that are usually felt or interpreted audibly were illustrated in attempts to communicate a common language.
Credits >>
Creative Director: Kyle Watson
Jack Morton Executive Producers: Danny Lim
Animator: Walter Soyka