Google Cloud >> Next 2019
Role. Creative Director
Agency. Jack Morton
Client. Google Cloud
Created. 2019
New year.
New cloud.
For my third year creative directing the content at Google Next we worked in tandem with Jorge Estrada and the gang at Ordinary Folks to concept and animate around the constantly changing stage narrative at Next ‘19.
This project was featured AdAge’s list of best experiential for 2019
See also Google Next 2018.
Building tools, not videos.
We learned from previous years that if we were going to have success with an animated show, we needed to create an asset library that was both simple and flexible.
We concepted a plethora of visual metaphors based off of the rough scripts we had. Assets were then shuffled around until moments before Sundar took stage.
Curves, Arcs,
Twists, Turns. . .
Designing the actual visuals was the easiest part of our job.
The challenge was in creating a narrative thread between the dozens of disparate scripts and teams that would share the stage at Next.
We helped the teams at Cloud shape their story arcs and distill them into something that would be easily digestible for the tens of thousands tuning-in.
We were constantly storyboarding and sketching, using our simple shape language to illustrate vast concepts such as migration, security, and evolution.
“Different Environments”
“Positions”
“Vision”
Credits >>
Creative Directors: Kyle Watson, Andy Babbitz
Group Creative Director: Julian Rad
Scenic Design: Camille Connolly
Jack Morton Executive Producers: Irene Boschetti, Jess Buck
Animation Studio: Ordinary Folk
Ordinary Folk CD: Jorge R. Canedo
Ordinary Folk Producer: Stefan Green
Google ECD: Philip McDougal