Save Our Stories — Kyle Watson

826 Valencia >> Save Our Stories

Role. Art Director. Designer. Illustrator.

Agency. BBDO San Francisco

Client. 826 Valencia

Created. 2016

Their stories could be lost.
Or never written at all.

826 Valencia approached us with a unique problem, they needed volunteers to keep their amazing program alive. Sadly without volunteers, the stories of the young authors at 826 Valencia could be lost . . . . or never be written at all.

The language of curiosity.

We knew that if we were going to spark the city’s imagination. . . .we first had to make sure that we could ignite our own.

Nina Golik and I crafted every bit and piece of the look in adherence with the same values that make a great story.

The Journey

With all the amazing hidden treasure we’d encountered in the young author’s writing at 826 we felt it’d be selfish of us to continue on this journey alone. So we invited all of San Francisco. First, we prompted students to write about their favorite places in the city. Then, we bottled and hid the fragmented stories for people to find at iconic San Francisco landmarks.

Finally, we sent out an SOS, posting clues through twitter and local news channels.